At Desato we understand the importance of omni channel, but also realize a fundamental problem. With so many channels, and so much content, how can we make any of it stand out? Furthermore, why build content across all channels if your customer base isn’t even going on them? It is because of these that we ask, “Why build omni channel, why not build Omni Smart Channel?” Making a mobile site is not omni channel, it’s just basic eCommerce. We take the time to understand your business and your business needs, in turn understanding how to use these channels to streamline your business. Creating more interest, driving more sales, not just online, but offline as well is our goal. Instead of creating content across all possible channels, we work with you to maximize results and create intelligent content on specific channels that maximize your business goals. We believe it’s not about how many channels, but about how you use these channels.